Amplifying Impact Through Simplification
Amplifying Impact Through Simplification
ROLE
Brand Designer
ROLE
Brand Designer
TIMELINE
6 Weeks
TIMELINE
6 Weeks
SKILLS
Brand Design, Auditing, Teamwork, Streamlining
SKILLS
Brand Design, Auditing, Teamwork, Streamlining
TOOLS
Figma, Adobe Illustrator, Adobe Photoshop, Canva
TOOLS
Figma, Adobe Illustrator, Adobe Photoshop, Canva
COLLABORATORS
Emmaly Nguyen
Jocelyn Le
Christie Lin
COLLABORATORS
Emmaly Nguyen
Jocelyn Le
Christie Lin
context:
context:
Jared's Heart of Success is a non-profit organization dedicated to community violence intervention, youth empowerment, and trauma-informed support across Georgia and South Carolina. The organization partners with school districts, afterschool programs, and grassroots organizations to deliver impactful programming in mentoring, peer mediation, conflict resolution, mental wellness, and youth leadership development.
As their Brand Designer, I built a stronger digital presence alongside other UI/UX designers by reconstructing their brand identity, creating guidelines, and designing social media assets to improve readability and digital communication between the organization and stakeholders.
Jared's Heart of Success is a non-profit organization dedicated to community violence intervention, youth empowerment, and trauma-informed support across Georgia and South Carolina. The organization partners with school districts, afterschool programs, and grassroots organizations to deliver impactful programming in mentoring, peer mediation, conflict resolution, mental wellness, and youth leadership development.
As their Brand Designer, I built a stronger digital presence alongside other UI/UX designers by reconstructing their brand identity, creating guidelines, and designing social media assets to improve readability and digital communication between the organization and stakeholders.
results:
results:
✹ Revamped the website to build trust with future sponsors and families
✹ Developed a brand identity system with new colors, logos, typography, guidelines, and social media posts for Instagram.
✹ Change the information architecture on the website to reduce redundancy and improve clarity
✹ Revamped the website to build trust with future sponsors and families
✹ Developed a brand identity system with new colors, logos, typography, guidelines, and social media posts for Instagram.
✹ Change the information architecture on the website to reduce redundancy and improve clarity
the process ↓
the process ↓
how might we simplify and streamline the organization’s online presence so that information is ?
how might we simplify and streamline the organization’s online presence so that information is ?
the goal:
the goal:
We needed to address the challenge of simplifying and streamlining the organization’s online presence.
Our goal was to create a more manageable system and straightforward brand kit that aligned with the organization’s mission to improve both internal workflows and external user experience.
We needed to address the challenge of simplifying and streamlining the organization’s online presence.
Our goal was to create a more manageable system and straightforward brand kit that aligned with the organization’s mission to improve both internal workflows and external user experience.
↑ previous website
↑ previous website
current state:
current state:
The existing content was difficult for the founder to manage and lacked user-friendly design, making it hard for audiences to engage effectively.
The existing content was difficult for the founder to manage and lacked user-friendly design, making it hard for audiences to engage effectively.
website auditing:
website auditing:
We audited the current website and organized the content into 4 categories:
Mission: What is the goal? Why do we do what we do? What are we trying to communicate to our audience?
Audience: Who are we speaking to? Who are our main stakeholders?
Image: Who are we? How do we communicate? What do people feel when they see Jared's Heart of Success?
Programs: What do we do? How do we turn our mission into actions?
Through conversations with Sharmaine, we identified that the founder needed a simpler, more centralized system to manage updates independently. The audience needed clearer navigation and streamlined communication to understand how to get involved.
We audited the current website and organized the content into 4 categories:
Mission: What is the goal? Why do we do what we do? What are we trying to communicate to our audience?
Audience: Who are we speaking to? Who are our main stakeholders?
Image: Who are we? How do we communicate? What do people feel when they see Jared's Heart of Success?
Programs: What do we do? How do we turn our mission into actions?
Through conversations with Sharmaine, we identified that the founder needed a simpler, more centralized system to manage updates independently. The audience needed clearer navigation and streamlined communication to understand how to get involved.
branding:
branding:
For this project, we focused on honoring the founder’s vision while updating the brand to feel more recognizable, readable, and streamlined.
By modernizing typography, simplifying shapes, and strengthening color use, the identity became easier to apply across platforms without losing its original spirit. The result was a refreshed brand that respected its roots while positioning the organization for greater visibility and impact.
For this project, we focused on honoring the founder’s vision while updating the brand to feel more recognizable, readable, and streamlined.
By modernizing typography, simplifying shapes, and strengthening color use, the identity became easier to apply across platforms without losing its original spirit. The result was a refreshed brand that respected its roots while positioning the organization for greater visibility and impact.
learnings:
learnings:
Through this project, I deepened my understanding of how design choices shape clarity and impact. I learned the importance of information hierarchy—how organizing content in a clear structure helps audiences quickly understand and trust a brand.
I also explored the power of typography, seeing firsthand how the right type choices can improve readability and convey personality.
Finally, I gained experience with auditing, evaluating existing materials to identify what should be preserved, what needed refinement, and what could be streamlined. These lessons reinforced the value of balancing respect for an organization’s history with thoughtful updates that strengthen its future presence.
Through this project, I deepened my understanding of how design choices shape clarity and impact. I learned the importance of information hierarchy—how organizing content in a clear structure helps audiences quickly understand and trust a brand.
I also explored the power of typography, seeing firsthand how the right type choices can improve readability and convey personality.
Finally, I gained experience with auditing, evaluating existing materials to identify what should be preserved, what needed refinement, and what could be streamlined. These lessons reinforced the value of balancing respect for an organization’s history with thoughtful updates that strengthen its future presence.
Like what you see?
Or just want to talk?
I really love new coffee shops + rich conversation!
Like what you see?
Or just want to talk?
I really love new coffee shops + rich conversation!