Through research and conversations with Sharmaine, we identified 3 key challenges & needs:
The founder needed a simpler, more centralized system to manage updates independently.
The audience needed clearer navigation and streamlined communication to understand how to get involved.
The brand voice and visuals lacked consistency, creating mixed messaging across platforms.
INDEPENDENT MANAGEMENT
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need to simplify content production & minimize spaces for future changes
CLEARER NAVIGATION
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must streamline options; make layout easily accessible for viewers
CONSISTENT BRANDING
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requires a coherent brand identity to help align messaging
By reviewing the website, social media, and printed information pamphlet, I organized the existing content into four main categories: mission & values, audience & relationships, brand image, and the organization’s programs. This information served as a guide when creating the brand and media kits.
MISSION & VALUES
Inspire and empower youth through education
Create safer communities and foster a welcoming and compassionate atmosphere
Reinforce hope, resilience, and the belief that together we can make a difference
AUDIENCE & RELATIONSHIPS
PRIMARY AUDIENCE: Young Adults
With Jared’s Heart of Success, they feel supported, loved, and inspired. They believe that they have the power to change their community
GOAL: Educate & Provide Supportive Opportunities
RELATIONSHIP: Valued Partner & Mutual Advocate
BRAND IMAGE
Purpose Driven, empathetic, conversational, & inclusive
Gun Violence Awareness orange
Jared Brown
Boy with the heart in the logo
PROGRAMS & EVENTS
Youth Advisory Board
Scholarships
Advocacy News Appearances
Mentoring & Training
Seasonal Events (Jared's Birthday, Anniversaries)
I created a brand kit that unified the organization’s mission, visuals, and messaging into a clear, practical guide for future communications and outreach. This guide was revised and edited by our team before utilizing it to create an Instagram Media Template Pack and consolidate the website.
The new media pack provided the organization with ready-to-use, on-brand social media templates and guidelines on a requested platform (Canva), making it easier to post consistent, engaging content. The updated website design improved navigation, clarified key messages, and created a more user-friendly experience, helping visitors better understand the organization’s mission and how to get involved.
