Jared’s Heart of Success

BRAND DESIGN • PRO BONO PROJECT • 2024

Lead Brand Designer, 6 Weeks, Brand Design, Content Management, Stakeholder Communication

COLLABORATORS Emmaly Nguyen, Jocelyn Le, Christie Lin

Jared’s Heart of Success is a non-profit organization dedicated to community violence intervention, youth empowerment, and trauma-informed support.

I led the design of the brand identity and guidelines to improve readability and digital communication between the organization and their stakeholders.

I passed off the brand guidelines to a team of 3 other designers to audit, design, and reconstruct the website. These efforts have contributed to helping the organization serve 2.7K+ families and survivors and provide 9K+ survivor and support legacy scholarships.

Organizing content with a clear structure helps audiences quickly understand and trust a brand. This project gave me the opportunity to practice translating verbal branding into visual communication by synthesizing information across platforms and print media to balance an organization’s history with updates that can strengthen its future presence.

Jared’s Heart of Success ↗